The main aim of the Master of Arts in Public Relations with Marketing is to provide our graduates with a convergent degree that combines modern lessons in both PR and Marketing. This will afford them a competitive edge over single-pathway certificate holders. This programme will also equip our students with the ability to develop the analytical skills, and critical thinking necessary for a managerial-level role. Students will also be well-grounded in the theoretical and practical trends in PR and Marketing such that they can apply the knowledge in leadership and provide counselling services to the dominant coalition in organizations.